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28 October 2015

Advocates and opponents of the in-app ad blocker-pocalypse

The mobile application ad blocking-pocalypse has been a hot topic of discussion lately, only emphasized by Apple’s approval, and then dismissal of ad blocking app Been Choice. This ongoing dialogue regarding the usage of ad blockers in the mobile app ecosystem is only intensifying and with good reason: there are more than 150 billion monthly app downloads in the Apple App Store and Google Play app store in a market that boasts 3-plus million apps. In fact, Nielsen’s recent study found that time spent in apps has increased 63 percent over the past two years.

Here is a breakdown of who supports such apps, and those who would rather keep them at arm’s length.

Read the full article at Mobile Marketer.

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