Doesn’t it seem like shopping for the holidays arrives earlier and earlier every year? When purchasing a Halloween costume, Christmas decorations are already for sale. But this isn’t anything new.
During the last few decades, consumers have become accustomed to the mania that surrounds “Black Friday,” arguably the most popular shopping day of the year. More recently, online shopping has evolved and taken on a life of its own in the form of Cyber Monday, which falls on November 30 this year.
Since 2010, Cyber Monday has repeatedly been the biggest US online shopping day of the year. In fact, last year’s sales surpassed the $2 billion mark, with mobile traffic accounting for 45% of all online traffic. Online retailers – you better be prepared.
Read the full article at PerformanceIN.