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28 January 2014

Find Success in Multichannel Customer Acquisition Marketing

Effective customer acquisition marketing campaigns come down to a simple mantra: Don't put all your eggs in one basket. Beyond the obvious risk management advantage to this approach, advertisers need to be open to diversification in order to increase their chances for successful customer acquisition. Marketers must take advantage of multiple advertising channels to enhance their brand's awareness and optimally reach their target audiences.

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