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30 October 2015

TV ad spend losing holiday sparkle as audience habits evolve

Television advertising is losing some of its appeal.

This year alone it was reported that in the United Kingdom, ad spending on mobile and online devices will attract more than double the ad spend that goes to TV.

As far as the United States goes, research and analyst firm Strategy Analytics reported that TV ad spend slightly decreased this year and that by 2018, the medium’s share of ad revenue will fall by 18 percent. Not to mention, only half of U.S. marketers say TV will rank among their top five channels for advertising spending in three years’ time, according to a survey by professional services firm Bain & Company.

I see a trend.

Read the full article at Mobile Marketer.

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