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12 February 2014

MediaPost: How Ad Networks Can Remain Relevant in Online Video

Programmatic video offers numerous benefits to marketers -- but ad networks stand to gain the most. Programmatically traded video ad spending is growing at an impressive rate, projected to hit $686 million this year, according to Forrester (a 71% rise from last year), and will reach $1.1 billion in 2014. As one example of the increasing influence of programmatic buying, Google’s DoubleClick ad exchange — home to YouTube’s ad inventory, among others — has seen a 200% jump in programmatic ad inventory.

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