The annual holiday shopping extravaganzas known as Black Friday and Cyber Monday are well established as two crucial points each year in which retailers and advertisers can finally get ahead of the competition. In 2013, holiday shoppers in the U.S. spent a record $2.29 billion during Cyber Monday, a 16% increase over 2012, a year that also saw Cyber Monday spending records broken.
What was once traditionally an American novelty of the annual holiday shopping calendar has become a truly global experience, with Black Friday and Cyber Monday sales taking place across Europe, Asia and Latin America, and everywhere in between.
Traditionally, shopping on these two days revolved around taking advantage of in-store deals (Black Friday) that a consumer finds in the Thanksgiving Day circulars from their hometown newspaper, or, in the case of Cyber Monday, from the ubiquitous display ads that start popping up immediately after Black Friday is over.
That’s all starting to change, as email, the little engine that could of digital marketing, is quickly emerging as one of advertisers’ preferred customer acquisition media channels in the smartphone era.
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