With a combined 150+ billion app downloads each month in the Apple App and Google Play stores, there is clearly a large and exponentially growing market for mobile apps. But with over three million apps out there, the scale of this market means that the challenge of promoting your product comes with high levels of competition.
Without the right plan in place, an app that has the potential to generate a great deal of revenue for its developer could easily fall into obscurity. This is why having a strong promotion plan is just as important as having a strong product. Here are three areas to focus on:
Read the full article at PerformanceIN.