Israel is known around the world as the "start-up nation". The journalists Dan Senor and Saul Singer’s book of the same name created a stampede of interest in how a small country has built such outsized global economic and business influence, particularly within its high-tech and advertising industries.
While the concept has stuck, it no longer aptly describes the growth and maturity of Israel’s digital sector. Today, there are many well-established advertising, digital media and marketing companies – including market leaders such as Outbrain, Taboola and Kaltura – that are exporting new innovations around the world.
There are four important trends within the Israeli digital ad sector that point to future growth opportunities for the global advertising market.
Read the full article in Campaign magazine