With 2013 done and dusted, and January drawing to a close, it’s time to take a step back and consider what the coming year has in store for mobile advertising and app marketing.
Last year we had a range of companies and individuals from the mobile ad industry give us their predictions for 2013. Many ideas were put forward, but a few idea predominated. Most agreed on the potential growth of mobile RTB platforms (which is expected to reach $1.6 billion by 2016 in the US), the mainstream-acceptance of CPI (which certainly came to fruition – perhaps too much so!), and mobile ad spend driven by video and rich media (which again, also seems to have been on target).
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