Client Login

In the News


06 February 2014

The Top Mobile Ad and App Marketing Trends for 2014

With 2013 done and dusted, and January drawing to a close, it’s time to take a step back and consider what the coming year has in store for mobile advertising and app marketing.

Last year we had a range of companies and individuals from the mobile ad industry give us their predictions for 2013. Many ideas were put forward, but a few idea predominated. Most agreed on the potential growth of mobile RTB platforms (which is expected to reach $1.6 billion by 2016 in the US), the mainstream-acceptance of CPI (which certainly came to fruition – perhaps too much so!), and mobile ad spend driven by video and rich media (which again, also seems to have been on target).

Read the full article here.

Powered by Sitecore