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13 January 2015

CPL or CPM: What's Best for Your Email Campaign?

Which is best for email acquisition marketing: CPL or CPM campaigns? Matomy SVP Daryl Colwell analyzes and offers best practices for both.

Today’s digital marketer has a lot of decisions to make. Which media channel is best for customer acquisition? In an article published by PerformanceIn, Matomy SVP Daryl Colwell examines the pros and cons of CPL and CPM email campaigns, and also offers examples of what works and what does not when mailing CPL and CPM offers.

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