Mobile advertising has exploded, with eMarketer estimating that marketers will spend $100bn on mobile ads in 2016, up from $69bn in 2015. With more and more dollars flowing in to mobile advertising, new ad opportunities have been placed under a microscope, resulting in companies like Apple and Google potentially enabling consumers to block mobile ads.
But rest easy – ad blocking won’t kill mobile advertising, just as it hasn’t killed display advertising. And in-app ads are a big part of the reason why mobile advertising will continue to thrive, no matter the regulatory and logistical challenges put in front of advertisers.
Read the full article at The Drum