Multichannel is the future of digital publishing monetization. Matomy's Shir Ross explains the advantages of this solution.
As publishers yearn for new revenue streams and seek to stem the tide of advertising revenue, it is becoming increasingly clear that putting all of your eggs into a single media channel basket isn't sustainable. It leaves publishers vulnerable to the fleeting nature of media consumers and of advertisers who are constantly seeking the next big thing.
What is needed is a more nuanced, advanced approach to monetization. Multichannel is that solution.
Read the full article in EContent magazine.