For the uninitiated, mobile advertising can seem daunting. From setting up and launching a mobile ad campaign, to optimising for performance and working through the various reporting hurdles, managing a mobile ad campaign is complex and, occasionally, inefficient. As noted in a recent article for PerformanceIN, the rise of mobile programmatic advertising is helping to remove many of the inefficiencies from the mobile ad marketplace. But one component of mobile advertising remains as true today as it did with the rise of digital advertising in the 1990s: companies still need to engage, acquire and retain new and existing users and customers.
Read the full article at PerformanceIN.com