Many brands concentrate much of their digital marketing efforts on driving traffic to their sites, yet neglect to focus their optimisation efforts on converting that traffic. On average, only 2% of visitors convert once they reach a landing page, according to TopRank. It’s necessary, therefore, to devote just as much time to understanding how your site traffic converts into paying customers, and how to optimise that traffic for improved conversion, as you do on targeting the right customer audiences.
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Matomy Media Group is a global digital performance-based marketing company. Working across Web, social media and mobile platforms, Matomy Media Group offers advertisers, networks and publishers a range of opportunities integrated through one gateway, including an award-winning affiliate network, display ad network, mobile advertising solutions, email marketing, search and social marketing, video and virtual currency platforms.
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