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30 June 2015

Facebook’s Prototype Mobile Ad Format: A Perfect Mix of Branding, Direct Response

Facebook chief product officer Chris Cox showcased a preview of what the social network’s future mobile ad format could look like at the Cannes Lions International Festival of Creativity, and the first impressions are that the new mobile ad format will be more aesthetically pleasing than current Facebook mobile ads.

Similarly, the concept will enable more interactive ads that can blend video with static and moving images and information. But the real kicker is that the new mobile ad formats won’t require users to leave Facebook.

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