Leading Media Company Demonstrates Commitment to Transparency and Quality for Programmatic In-App Advertising
TEL AVIV, Israel, October 9, 2018 /PRNewswire/ -- Global mobile advertising platform Mobfox announced today that it has maintained its position within the top ten ranking on Pixalate's Global Mobile Seller Trust Index for the fifth consecutive month.
Pixalate, the leader in ad fraud protection and data intelligence, publishes the index as an independent rating standard for programmatic advertising, measuring inventory quality across such criteria as viewability, reach, validity of traffic types and malware.
Ad fraud remains one of the biggest challenges facing digital advertising this century. Advertisers and publishers can protect their budgets and ad metrics by working with platforms that have built-in anti-fraud tools that ensure transparent and verified inventory.
"It's an honor to be ranked by Pixalate as one of the most trustworthy programmatic mobile ad platforms as it is our unequivocal priority to offer the highest levels of inventory quality and maintain the confidence of our partners," said Gil Klein, Managing Director of Mobfox. "We know the most important ingredients to a successful company is trust and optimal campaign results. We are proud to be able to boast both and are pleased that more and more premium demand partners are joining our exchange and profiting from our solution."
Connected to over 175 DSPs and premium demand partners, as well as thousands of direct, SDK-integrated apps with over 300 billion monthly ad requests, the Mobfox Exchange offers Open RTB 2.3, and full integration with all major programmatic demand sources with support for video, native, rich media and display advertising formats.
The Pixalate Global Mobile Seller Trust Index is a monthly report based upon proprietary technology that analyzes more than 100 billion monthly impressions for ad performance and quality of inventory. Global quality ratings are derived from an analysis of numerous traffic quality indicators, including network score, reach score, masking score, invalid traffic types, ad viewability scores, and malware – in compliance with recognized industry standards.
About Mobfox
Mobfox is a world leading, data-driven, mobile supply-side platform (SSP) and exchange, providing app developers and publishers the most advanced tools to manage their media smarter. With over 40K registered developers and publishers, Mobfox is connected to over 175 diversified and global demand sources and offers comprehensive support for all major ad formats including video, native, rich media and display. Founded in 2010, the company was acquired in 2014 by the global media company Matomy (LSE: MTMY, TASE: MTMY.TA), and today has offices in London, New York, Tel Aviv, and Vienna. For more information, see www.mobfox.com and investors.matomy.com.