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09 April 2017

Matomy's myDSP Announces Integration of Programmatic Native Advertising on its Self-Serve Platform

myDSP Now Offers Native Buying Capabilities, Enabling Advertisers to Increase Audience Engagement


The global media company Matomy Media Group (LSE: MTMY, TASE: MTMY.TA), announced today the integration of programmatic native advertising on myDSP, the smarter self-serve demand side platform for mobile. myDSP now supports native advertising for both in-app and mobile web platforms, enabling clients to leverage this highly-engaging format in a simpler, more efficient manner to support their mobile advertising strategy.

One of the fastest growing advertising channels, native advertisements blend seamlessly with their environments and create non-disruptive experiences, garnering better audience engagement. By offering native advertising capabilities on its programmatic platform, myDSP makes native accessible from a single buying console while providing clients with full transparency to decide where their native ads are running, to whom they are delivered, and how much budget to spend. 

The 360-degree solution offered by myDSP lets buyers set up native creatives, harvest native assets directly from Google Play and the App Store, and buy native media programmatically on the open RTB environment from leading exchanges. The demand platform’s data-driven tools, including data analysis, machine learning, and targeting technologies, optimize every aspect of native campaigns, thereby maximizing ROI.

Mor Meroz, VP Revenue mtmy and myDSP commented, “myDSP’s native offering comes on the heels of mtmy’s offer of a fully-managed native advertising service for our clients. Native ads have become an integral part of our mobile ad strategies to gain highly-engaged users, whether you want to tap into native using the myDSP self-serve platform or with the help of a mtmy campaign manager.”

Matomy launched myDSP last year after combining the superior service, supply, and technology of MobFox and Matomy's internal DSPs, together with a new, unique combination of features for smarter programmatic advertising and optimization. myDSP offers direct access to a high-performing media inventory, granular control over media sources and all IAB categories, the ability to easily apply varied CPM bids throughout a single campaign, and intelligently configured reporting.

Demonstrating Matomy's commitment to investing in pioneering advertising technology, myDSP complements Matomy’s suite of programmatic and performance-oriented solutions including the mobile ad platform MobFox, video ad platform Optimatic, and the data-driven advertising agency, mtmy.

Get more information and trial myDSP at

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