Brands Gain In-Depth Analytics to Optimize Video Campaign Performance on Desktop and Mobile
Optimatic Media (www.optimatic.com), a global video technology platform connecting brands to engaged audiences, announced that it has partnered with Moat (www.moat.com), a SaaS analytics company focused on building products for brands and premium publishers, to measure attention and viewability across digital advertising programs. Used by the world's top publishers and brands, Moat has emerged as the industry standard for attention analytics measurement. With Moat's integration into their supply-side platform (SSP), Optimatic is able to provide clear visibility measures for all video inventory running through their platform. The partnership will provide actionable insight to make campaigns across Optimatic's multifaceted platform even more effective for brands and other video advertisers.
Through its partnership with Moat, Optimatic Media provides their brands with additional tools to significantly increase ROI across all campaigns. The collaboration allows Optimatic to better align inventory according to their buyers' KPIs, which should contribute to a boost in performance and higher revenues for Optimatic's publisher partners.
"Optimatic is committed to building the best video advertising platform for our demand and supply side partners and this partnership with Moat furthers that goal," said Chris Pfluger, CEO and Co-Founder of Optimatic Media. "Access to verified, quality supply is a challenge throughout the industry, and with Moat's measurement across both desktop and mobile, Optimatic can better deliver that supply to our brands."
"For brands in digital, viewability and attention analytics provide a foundation to focus on how consumers experience and engage with video ads online," said Jonah Goodhart, CEO and Co-Founder of Moat. "We are pleased to partner with Optimatic and further enable brands to optimize towards these metrics and longer term business objectives."
About Moat
Moat is a New York-based SaaS analytics company focused on building products for brands and premium publishers. Their offerings include Moat Analytics, an attention measurement platform that provides analytics and insights on ad campaigns and website inventory for publishers and brands, and Moat Pro, a real-time ad intelligence platform for marketers, publishers, and agencies. Moat is the first company to be accredited by the Media Rating Council (MRC) to measure viewable ad impressions across online display, video, and mobile (web and in-app). The company was founded by Jonah Goodhart, Noah Goodhart and Michael Walrath. The serial entrepreneurs had previously partnered to launch Right Media, which was acquired by Yahoo! in 2007. For more information on Moat, please visit http://www.moat.com.
About Optimatic Media
Optimatic Media is a global video technology platform with a focus on advanced yield management and latency reduction. Connecting brands to engaged audiences, Optimatic works with publishers to create additional revenue streams and maximize yield on their video advertising supply. Optimatic's data driven approach and advanced analytics enable publishers to increase performance by mitigating the effect of latency. Through its comprehensive video SSP, Optimatic offers a programmatic, RTB demand platform with full supply management capabilities across multiple platforms including, desktop, mobile web, mobile in-app, CTV, and Facebook. The company was founded by Chris Pfluger, Anthony Mehale and Tom Yamada, and was acquired in November 2015 by Matomy Media Group – a world leading media company that delivers smart technology solutions and a personalized approach to advertising. Learn more about Optimatic Media at http://www.optimatic.com and Matomy Media Group at http://www.matomy.com.