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20 September 2016

Matomy’s Mobfox Announces Vast Mediation Solution For Mobile Publishers

MobFox Offers Mobile Publishers a Holistic Solution to Manage All Inventory - Including Video - on a Single Platform


Global media company Matomy (LSE: MTMY, TASE: MTMY.TA), announced today the launch of the free MobFox VAST Mediation solution for mobile publishers. Traditionally, publishers have managed their media for video on one platform and all other formats on a separate platform. Through its new Video Ad Serving Template (VAST), MobFox offers a unified mediation solution for all ad formats including video, increasing transparency and access to demand sources from a single platform.

“Mobile video will account for 75% of total mobile data traffic by 2020. In order for mobile publishers to monetize their app or site traffic, they have to work with multiple SSPs for multiple ad formats,” said Noam Neumann, VP of Mobile Strategy at Matomy. “Through MobFox’s smart platform, mobile publishers and developers now have the ability to scale video ads along with other ad formats, and optimize reach easier and faster than ever before from a single SSP.”

Matomy’s MobFox offers industry leading programmatic solutions for optimizing revenue and reducing inefficiencies when managing media campaigns. VAST Mediation further enhances the effectiveness of MobFox’s existing mediation platform, Autopilot, launched in February 2016. MobFox, a top-ten international mobile advertising platform, works with around 250 DSPs, premium networks and 40,000-plus registered publishers, as well as leading mobile advertising companies.

“Mobile video ad spend is the fastest growing market worldwide and clearly one of the most effective ways to reach users,” said Ofer Druker, CEO of Matomy. “At Matomy, our mobile monetization solutions combined with our video capabilities creates a holistic monetization offering for our publishers to optimize campaigns and grow revenue, thus meeting the needs of their users’ effectively, efficiently and profitably.”

Matomy Media Group acquired MobFox and the video ad platform, Optimatic, as part of a wider strategy to strengthen and expand Matomy’s offerings in mobile video and programmatic advertising.

About MobFox

Matomy’s MobFox is a top open mobile advertising platform, helping publishers get the most from their mobile ad inventory. MobFox offers a single gateway for real-time bidding (RTB), worldwide direct sales and in-house advertising revenue. The fully-transparent platform, used by over 40,000 iOS and Android apps as a monetization solution, provides comprehensive support for multiple advertising formats including banner, interstitial, video and native. Founded in 2010, the company has offices in London, San Francisco and Vienna. In 2014, Matomy Media Group acquired the MobFox business and technology. For more information, see

About Matomy Media Group

Matomy Media Group Ltd. (LSE: MTMY, TASE: MTMY.TA) is a world-leading media company with smarter marketing technology and a personalized approach to advertising. By providing customized performance and programmatic solutions supported by internal media capabilities, big data analytics, and optimization technology, Matomy empowers advertising and media partners to meet their evolving growth-driven goals. Matomy’s holistic mobile advertising agency, mtmy, is fueled by an in-house Data Management Platform (DMP), and offers a fully-managed service across channels including video, display, social, email and search. Matomy’s programmatic platforms include the MobFox SSP, the video advertising platform Optimatic, and the mobile demand side platform myDSP. Founded in 2007 with headquarters in Tel Aviv and 11 offices around the world, Matomy is dual-listed on the London and Tel Aviv Stock Exchanges. Learn more about Matomy at

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