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18 May 2017

Matomy's Mobfox Launches Premium Private Marketplace for Mobile Audience

Mobfox Mobile Advertising Platform Releases a Private Marketplace, Enhancing Buying Capabilities for Demand Partners


Global media company Matomy (LSE: MTMY; TASE: MTMY.TA), announced today the launch of Mobfox's premium private marketplace (PMP). Mobfox now offers a data-driven private marketplace that enables advertisers to acquire traffic from tailored audience packages in order to best target their campaigns.

The new private marketplace combines first-party data from supply partners and data from Mobfox's data partnerships to deliver accurate segmentation. Publishers can have better control and user segmentation for their buyers, ensuring that they will meet their KPIs.

"The market is transitioning from traditional RTB buying to data-driven media buying. We're taking media buying to the next level by providing our partners with the ability to acquire audiences in customized deals across all formats, including video," said Kumaran Sambandam, VP Mobfox Exchange. "Following our recent partnership with Factual, providing our media buyers with better segmentation at scale is the next step in becoming a leading data-driven mobile company. This creates a win-win situation for publishers and advertisers-by providing more relevant ads, the data-enriched marketplace will enable an improved experience for users."

"We are excited to launch our new PMP offering which will enable our developers to offer their audiences' profiles programmatically to buyers, at scale," said Gil Klein, EVP at Matomy. "Whether it's a preferred deal or a private marketplace engagement, our demand partners will be able to bid for the audience segments and users with which they are looking to engage."

A top ten international mobile advertising platform, Mobfox is connected to 175+ DSPs and is used by over 40,000 iOS and Android apps. Mobfox has a proven track record of providing clients and media partners with access to innovative mobile programmatic advertising solutions, including a supply-side platforms (SSP) as well as serving as a single gateway for mobile, video, and native ad inventory management via a real-time bidding (RTB) marketplace.

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