In Continuation of a Major Mobile Growth Initiative, Matomy Increases Operations with One of the Fastest-Growing Markets in Digital Advertising
(Beijing, China, April 27th, 2016) – Matomy Media Group, a world leading Media Company, today announced their continued expansion into the Asian-Pacific (APAC) market with a new office in Beijing, to stimulate new digital and mobile advertising opportunities with a leading global ad-power. Matomy recently launched a major mobile growth initiative which includes the opening of offices in Seoul, South Korea in Q1 and continues with Beijing, China demonstrating their strong commitment to this critical market. The company’s recent acquisition of Mobfox, a top-five mobile advertising platform, and Optimatic video advertising platform continues to push the company to the head of the mobile revolution. The Beijing office will be led by Matomy General Manager, Dongyun Toni Wei.
“China’s mobile game market is estimated to reach $7.4 billion in revenue in two short years. Clearly world leaders in mobile app development and many local app developers are looking to advance and expand their engagement to global users with a trusted global partner,” said Dongyun Toni Wei, Matomy China General Manager. “The importance of being local is absolutely critical in this market. Customers appreciate that we are on the ground and bring with us almost a decade of experience in performance marketing. Our goal in the Beijing office is to work with Chinese app developers, supporting their innovative products together with our advanced programmatic media tools in order to achieve great success, whilst simultaneously offering the app developers advanced global monetization solutions.”
“China is ripe for state of the art programmatic technology to have an edge over the competition and Matomy can equip app developers with smart solutions to succeed in both local and global markets,” said Ofer Druker, CEO and Co-founder of Matomy. “Our expansion plans into APAC will bolster the level of credibility and trust that is the foundation of all of our long-term and sustainable partnerships. It is our experience and expertise that allows for success with major tier one Chinese partners, and we look forward to the mobile-first work we will be doing in the region.”
Matomy leads the industry in powerful mobile and programmatic advertising solutions with nearly ten years of experience in performance and programmatic advertising across channels and through the acquisition of companies such as Mobfox, and Optimatic. With a focus on adding development resources to support innovation and build further capabilities into Matomy offices worldwide, such acquisitions provide incredible strength in a mobile first world and help open doors for the company in APAC. The opening of the office in China is part of Matomy’s long-term plan to expand their global footprint within the APAC market, enabling local mobile developers with the distribution and global monetization of their apps.
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About Matomy:
Matomy Media Group Ltd. (LSE: MTMY, TASE: MTMY.TA) is a world leading media company delivering smart technology solutions and a personalized approach to advertising. By providing customized performance and programmatic solutions supported by internal media capabilities, big data analytics and optimization technology, Matomy empowers advertising and media partners to meet their evolving growth-driven goals. Matomy offers a single gateway to digital media channels including mobile, video, display, social, email marketing, search marketing (SEM, SEO, and ASO) and domain monetization. Founded in 2007, with headquarters in Tel Aviv and nine offices around the world, Matomy is dual listed on the London and Tel Aviv Stock Exchanges. Learn more about Matomy at www.matomy.com.
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