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Matomy Media Group

Year in Review
2016 at a glance

A summary of our strategic direction, performance and progress in 2016, and a review of the activities supporting our strategy.

"The best companies evolve with their industry. We spent the past year bolstering our proprietary technology and data-driven capabilities to strengthen our leading marketing technology platforms."

OFER DRUKER, CO-FOUNDER
Operational Highlights

In July 2016, Matomy announced a strategic investment plan to increase investment in research and development.

Matomy has continued to enhance its programmatic capabilities and invest in new product innovation to support our proprietary technology.

Research and development expenses
$12.6m
(+60%)
FY2015
$7.9m
Sales and marketing expenses
$30.6m
(+17%)
FY2015
$26.2m
Adjusted EBITDA
$17.1m
(-34%)
FY2015
$25.7m
Revenue
$276.6m
(2.1%)
FY2015
$271.1m
Business Highlights

Matomy is shifting activity from desktop display advertising toward the fast growing market of Mobile, Video and programmatic advertising, which generates higher quality and more sustainable long-term revenues.

Mobile in-app (Mobfox) revenue
$36.6m
(+104%)
FY2015
$17.9m
Revenues generated from aggregate(1) programmatic activity
79%
FY2015
60%
Aggregate video activity(1)
$111.9m
(+55%)
FY2015
$72.3m
Domain monetization
$63.3m
(+17%)
FY2015
$54.3m

(1) Aggregate traffic across all media channels.

“I am pleased to have this opportunity to introduce Matomy’s 2016 annual report. 2016 saw Matomy continue its successful transition in the direction of programmatic mobile and video advertising. Anticipating the evolution of advertising towards mobile and video and away from desktop display, Matomy delivered several key initiatives to cement our leadership position serving the needs of advertisers and publishers and positioning the company for a strong 2017.”

Harel Beit-On, Non-executive Chairman
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