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14 July 2017

Mobfox First to Offer Factual and adsquare Data Directly from Its SSP

Global mobile advertising platform Mobfox announced today a new offering on its Supply-Side Platform (SSP) that integrates audience data directly, allowing DSPs to access this data through a single integration with Mobfox. For the first time, DSPs can now benefit from data sourced by location data provider Factual—making location data accessible to everyone, and mobile data exchange adsquare, without requiring a second integration to those companies.

The integration enables DSPs to benefit from Mobfox's high-quality inventory together with relevant data from Factual, and adsquare, providing them with more segmented audience data and thus a better understanding of their audience's behavior. 

"Mobfox is excited to partner with these data companies and be the first to allow access to audience data to DSPs directly on our platform," said Kumaran Sambandam, VP Mobfox Exchange. "We are constantly looking for ways to provide advertisers with more segmented data that allows them to run more targeted, effective, and successful campaigns. Hosting the data directly on our platform means we are saving the DSPs a secondary integration and effectively reducing latency, possible errors, and data leakage."

Mobfox, a top international mobile advertising platform, works with over 175 DSPs and 40,000-plus registered publishers, as well as leading mobile advertising companies. Mobfox has a proven track record of providing clients and media partners with access to innovative mobile programmatic advertising solutions, including a supply-side platform (SSP) as well as serving as a single gateway for mobile, video, and native ad inventory management via a real-time bidding (RTB) marketplace. Mobfox first partnered with Factual in January to expand its mobile geo targeting capabilities and ensure improved audience targeting.

"Factual's mission is to make trusted location data accessible to advertisers around the world," said Rob Jonas, SVP of Revenue of Factual. "This partnership with Mobfox will enable DSPs to tap into Factual data, greatly benefiting advertisers by making high-quality location intelligence more easily accessible and ultimately creating more effective targeting and audience segmentation."

"According to the latest 2017 IAB report, mobile accounts for a majority of total digital ad spend in the US. As advertisers allocate larger budgets to mobile, they have also realized that better segmented audience data yields more successful mobile campaigns," said Tom Laband, Co-Founder & CEO of adsquare. "By partnering with a global leader such as Mobfox and for the first time offering our data through a single integration with the Mobfox SSP, we're able to provide clients with access to better data on a larger scale in a more efficient manner."