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19 January 2016

Matomy Advances Programmatic Capabilities by Partnering with Quantcast

Matomy announces a partnership with digital advertising and data analytics company Quantcast, resulting in improved audience driven programmatic decisions for media buyers

Tel Aviv, January  19th, 2016 In accordance with recent developments and trends in the Adtech space, Matomy Media Group Ltd., a leading provider of digital performance-based advertising, is announcing a strategic partnership with Quantcast, a digital marketing company that provides audience demographics measurement and delivers real-time advertising. The partnership will enable Matomy to offer better targeting capabilities and higher ROI for its clients.

Quantcast’s measurement technology analyzes the anonymous data of millions of digital destinations, to provide accurate and granular insights when it comes to the audience composition of programmatic inventory. This insight equips Matomy’s advertisers and media-buyers with the data they need to make informed and optimal programmatic decisions. Combined with Matomy’s network of digital advertising, this partnership advances the company’s programmatic media buying platform. “At Quantcast we aim to continuously extend our products and our partnerships to create value in the programmatic marketplace” says Sam Barnett, VP of Growth. “Transparency at the audience composition level is the fundamental source of better buying and selling decisions”.

“With the recent changes in the Adtech industry, brands are focusing not only on quality, but also on transparency, granular data and targeting, to ensure their messages are being delivered within the limits of their budget,” says EVP Media Gil Klein. “To ensure our buyers get the best tools the industry has to offer, Matomy is continuously making moves to offer smarter audience segmentation capabilities for programmatic buying. By partnering with Quantcast, and offering a premium programmatic solution, which gives real value and transparency to ensure that the advertiser meet their KPI's, Matomy continues to position itself as a leader in its field.”

The Quantcast partnership follows the acquisition of Optimatic, a leading programmatic video advertising platform. Earlier this year, Matomy invested in data-driven email marketing company Avenlo. Alongside the aforementioned acquisitions, Matomy is continuing to expand its presence in the U.S.

About Matomy Media Group
Matomy Media Group Ltd. (LSE:MTMY) is one of the world’s leading digital performance-based advertising companies, delivering results across web, mobile and social media platforms. Matomy provides a single gateway to all digital media channels, and combines internal media capabilities with advanced optimization technology to ensure quality leads and sales for its advertising clients and maximum monetization for its media partners. Matomy’s multi-channel performance-based advertising solutions include: a display ad network; mobilesocial and video advertising; email marketing; search marketing and search engine optimization; an incentivized advertising platform; and domain monetization.

About Quantcast
Quantcast processes real-time data at the intersection of commerce and culture, providing useful, actionable insights for brands and publishers. Through Quantcast Measure, we have unlocked the data generated by more than 100 million digital destinations, helping publishers and creators understand and grow their businesses in ways never before possible. With Quantcast Advertise, adaptive modeling and intelligent machines are utilized to help thousands of marketers around the world find and interact with customers anywhere they connect to the digital world. Our more than 600 employees are driven by the potential for big data to radically improve everyone’s connected experiences and transform the way we all make sense of the world.