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30 July 2013

Matomy Media Group Launches Mobile Affiliate Tracking Tool Mobit

TEL AVIV and NEW YORK (July 30, 2013) — Global performance marketing company Matomy Media Group today announced the beta launch of Mobit, its new media buying tracking and analytics tool for mobile performance campaigns. MATOMY’s Mobit provides end-to-end mobile media buying campaign tracking, reporting and analysis for affiliates. The tool is fully integrated within Matomy Market, the company’s affiliate marketing network, and can also be used to manage mobile advertising campaigns from other cost-per-acquisition (CPA) networks.

Mobit will be publicly unveiled at Affiliate Summit East, Aug. 18-20, in Philadelphia, Pa., USA. Affiliates and media buyers interested in Mobit can apply here.

“We’re excited to launch Mobit as a value-added service to MATOMY Market,” said Erez Gross, senior vice president of mobile advertising at MATOMY. “Mobit offers affiliates, advertisers and media buyers a comprehensive solution for enhancing their mobile media buying campaign margins and profits through exceptional tracking, reporting and insights.”

“Mobile is the future of online advertising, and Mobit is the smart solution to affiliates’ mobile media buying tracking needs,” said Ofer Druker, CEO of Matomy Media Group. “Affiliates who use Mobit will have the ability to accurately track, measure and analyze their mobile media buying campaigns and gain enhanced access to MATOMY’s network of more than 5,000 active campaigns from some of the world’s leading advertisers. We encourage affiliates and media buyers to try Mobit for smarter and faster management of their mobile advertising campaigns.”

Following its beta launch, Mobit will be available for a 45-day free trial for qualifying affiliates and media buyers and then offered for a low monthly fee to non-MATOMY affiliates.  Mobit offers no traffic limit on MATOMY campaigns, and three million free clicks per month for non-MATOMY campaigns.

Key Benefits and Features

  • Mobit offers a variety of benefits and features to affiliates and media buyers seeking more sophisticated ways to effectively track, measure and analyze their mobile advertising campaigns. Those benefits include:
  • Ability to manage all mobile advertising campaigns
    • Run campaigns from any CPA network
    • One-click integration with all Matomy Market campaigns
    • Pre-set and customizable templates with any ad network for quick campaign set-up
  • End-to-end campaign tracking and reporting
  • Full mobile reporting metrics: carrier, operating system, device and more
  • Mobile web and app campaigns
  • Automatic data collections
  • Real-time conversion tracking
  • Real-time postback conversion reporting
  • Targeting recommendations to improve campaign margin and profit
  • Mobit Insights: auto-suggest optimization tool

MATOMY developed Mobit to help media buyers and affiliates gain insights and enhanced tracking into the growing mobile lead generation and customer acquisition economy. Mobile advertising spend worldwide is expected to reach $12 billion in 2013, according to Magna Global, and performance-based advertising, which includes CPA marketing, comprises 66 percent of all online and mobile advertising spend, according to the IAB. Matomy Media Group is a global digital performance-based marketing company. Working across Web, social media and mobile platforms, Matomy Media Group offers advertisers, networks and publishers a range of opportunities integrated through one gateway, including an award-winning affiliate network, display ad network, mobile advertising solutions, email marketing, search and social marketing, video and virtual currency platforms.

For more information visit www.matomy.com and follow Matomy on Facebook www.facebook.com/matomymediagroup.

Contact(s):
Keith Trivitt
Director, Corporate Communications
Email: ktrivitt@matomy.com
Phone: +1 646.264.0144
Cell Phone: +1 417.299.5996