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Matomy Media Group

Matomy at A Glance

Matomy Media Group Ltd. is one of the world’s leading digital performance-based advertising companies, delivering results across web, mobile and social media platforms. Matomy provides a single gateway to all digital media channels, and combines internal media capabilities with advanced optimisation technology to ensure quality leads and sales for its advertising clients and maximum monetisation for its media partners. 

  • 100+
  • 5000+
    Active Customers
  • $50m+
    Invested in Technology
  • 18,500+
    Registered Digital Media Sources
  • 120bn+
    Impressions per Month

Competitive Advantages

  • Fast-growing market

    Matomy operates within the fastest-growing advertising market: digital. By 2016, global digital advertising spend is projected to reach $171 billion, according to eMarketer. Additionally, Matomy’s identified strategic growth activities of mobile, social and video advertising are three of the fastest-growing digital ad mediums, with projected 2012–16 CAGRs of 54%, 30% and 24%, respectively.

  • Multi-channel integrated platform

    Matomy offers advertisers a centralised and integrated digital advertising solution — the Matomy Performance Platform — and one point of contact for campaign management. Matomy is one of the few digital performance-based marketing companies able to deliver campaigns across eight media channels.

  • Scalable and adaptable technology platform

    The Matomy Performance Platform is a leading proprietary performance-based advertising technology platform. The platform is highly scalable and adaptable, as well as cost efficient, enabling Matomy to offer customised performance-based advertising solutions to its customers.

  • Commercial diversification drives stability

    Matomy has a highly diversified business model that drives its stability. No single customer contributes more than 8% of total revenues, no customer vertical contributes more than 14% of total revenues and no single digital media source contributes more than 5% of total media cost. Matomy offers advertisers one of the largest and most diversified network of digital media sources.

  • Mobile everywhere

    Matomy’s acquisition in November 2014 of MobFox, one of Europe’s leading mobile programmatic ad platforms, set a new course for the Group’s mobile activities. Matomy expects that within five years more than 50% of its revenues will be derived from mobile activity. Mobile is a growth driver in all of Matomy's growing activities, including: email, search, social and domain monetisation.


14 July 2017

Mobfox First to Offer Factual and adsquare Data Directly from Its SSP


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Matomy Media Group Ltd. Notice of 2016 Results and Analyst Briefing

Corporate Governance

Companies incorporated under Israeli laws whose securities are offered to the public, including companies with shares traded on the high growth segment of the London Stock Exchange’s main market, are considered public companies under the Israeli Companies Law 5759-1999 (the “Israeli Companies Law”), and are required to comply with various corporate governance requirements under the Israeli Companies Law.

Board of Directors
Non-executive Chairman

Harel Beit-On was appointed Non-executive Chairman by the Board in January 2017. He had served as Non-executive Director of Matomy since July 2010. He is co-founder of the Viola Group and Carmel Ventures, and currently Chairman of NASDAQ-listed Lumenis. Harel also serves as an active board member of a number of portfolio companies of the Viola Group. Previously, he held a number of roles at the former NASDAQ-listed Tecnomatix before it was acquired by UGS, including Chief Executive Officer, President and Chairman. Harel was chairman of the former-NASDAQ listed ECtel. He holds a BA in Economics from the Hebrew University and an MBA from the Massachusetts Institute of Technology.

Year Appointed: 2010

External Appointments: Harel is chairman of Lumenis and serves as an active board member of a number of portfolio companies of the Viola Group.


Sagi Niri was appointed CEO of Matomy in 2017. He joined Matomy in 2008, one year after the company was established, as Chief Financial Officer, and also served as Chief Operating Officer from 2015. Prior to joining Matomy, Sagi served as the Chief Controller of McCann Erickson Israel Group and Manager at Deloitte Israel. Sagi holds an MBA in Finance from Manchester University and a BA in Corporate Finance from the College of Management in Israel. He is a member of the Institute of Certified Public Accountants in Israel.

Year Appointed: 2008

Deputy Chairman

Rishad Tobaccowala was appointed Non-executive Deputy Chairman by the Board in January 2017. He had served as Non-executive Director of Matomy since February 2015. He is currently Strategy and Growth Officer of Publicis Groupe, and previously held a number of senior management and advisory roles within the Publicis Groupe network of agencies, including: Chairman of DigitasLBi and Razorfish; Chief Strategy and Innovation Officer of VivaKi; CEO of Denuo; and Chief Innovation Officer of Publicis Groupe. Rishad holds an MBA from the University of Chicago and a BS in Mathematics and Economics from the University of Mumbai.

Year Appointed: 2015

Committee Membership(s):

  • Audit Committee

External Appointments: Rishad is Chairman of The Tobaccowala Foundation and board member of the Wharton Future of Advertising Project.


Ofer Druker is co-founder of Matomy and served as CEO from 2007 to 2017. Previously, he was Chief Executive Officer at Xtend Media, which he co-founded in 2006 and was acquired by Matomy in 2008. He also co-founded both Soho Digital International, a subsidiary of Direct Revenues, where he served as President, and Cydoor Desktop Media where he served as President of International Sales. He holds a BA in Middle East and African Studies from Tel Aviv University.

Year Appointed: 2007

Committee Membership(s):

  • Nomination Committee

Mr. Efrati brings over 20 years of business experience. He is the Managing Partner and Portfolio Manager of Brosh Capital and Exodus Capital. Previously, he was the Managing Partner of the Dragon Variation Fund. Before that, he was a Portfolio Manager at JCK Partners and Elm Ridge Capital in NYC as well as an investment banker at Morgan Stanley. Mr. Efrati has an MBA (honors) from Columbia Business School and a BA (honors) in Economics from Tel Aviv University.


Mr. Tarlovsky has been an entrepreneur and angel investor for the last 20 years. He is currently Co-Founder at Thetime, a leading early stage investor in Israeli in the digital space. Operating the leading incubator in Israel and firs time ventures, a post seed / pre A $60mm fund. He is a shareholder and Board member of numerous technology companies, including Pixellot, Playbuzz and  He was one of the early investors in the Company and was a member of its board of directors. Previously, he was the EVP Business Development at Churchill Ventures, Lead Investor at Nielsen BuzzMetrics and Co-Founder and EVP Business Development at RSL Communications. Mr. Tarlovsky has a BA and MA, Economics (summa cum laude) in Economics from Tel Aviv University.

External Director

Adv. Locker served as the Director General of the Israeli Prime Minister's Office and head of Prime Minister Benjamin Netanyahu's economic headquarters, between 2011 and 2015.  
Prior to joining the Prime Minister's Office, Adv. Locker practiced law in prominent Tel-Aviv and Wall Street commercial law firms as an associate and partner.
Adv. Locker earned an LL.B. from Tel-Aviv University's School of Law (1994), a B.A. degree in accounting from Tel-Aviv University Business School (1994) and an LL.M. (with distinction) in taxation from Georgetown University Law School, Washington DC (2001).
Today Adv. Locker represents foreign investors seeking investments in Israel and consults Israeli companies in their activities in the Far East.

Image:Government Press Office

Year Appointed: 2016


External Appointments:  Adv. Locker does not currently serve as a director in any publicly listed companies.



Audit Committee (Chairman)

Nadav Zohar was appointed as an independent Non-executive Director of Matomy in March 2014. He is a Senior Consultant of Impact Equity Corporation. Previously, Nadav was Chairman of Soluto and also held a number of senior management roles at Morgan Stanley and Lehman Brothers. Nadav holds an MSc in Finance from the London Business School and an LLB from the University of Reading.

Year Appointed: 2014

Committee Membership(s):

  • Audit Committee
  • Remuneration Committee (Chairman)
  • Nomination Committee

External Appointments: Nadav serves on several boards of portfolio growth media and technology companies managed by Impact Equity Corporation.

Contact Us

Investor Contact

Lipaz Kloper
Head of Investor Relations
Phone: +972 77 360 6161

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