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Matomy Media Group

Matomy at A Glance

Matomy Media Group Ltd. is one of the world’s leading digital performance-based advertising companies, delivering results across web, mobile and social media platforms. Matomy provides a single gateway to all digital media channels, and combines internal media capabilities with advanced optimisation technology to ensure quality leads and sales for its advertising clients and maximum monetisation for its media partners. 

  • 100+
  • 5000+
    Active Customers
  • $50m+
    Invested in Technology
  • 18,500+
    Registered Digital Media Sources
  • 120bn+
    Impressions per Month

Competitive Advantages

  • Fast-growing market

    Matomy operates within the fastest-growing advertising market: digital. By 2016, global digital advertising spend is projected to reach $171 billion, according to eMarketer. Additionally, Matomy’s identified strategic growth activities of mobile, social and video advertising are three of the fastest-growing digital ad mediums, with projected 2012–16 CAGRs of 54%, 30% and 24%, respectively.

  • Matomy business model: performance-based advertising

    Matomy’s business model is centred on performance-based advertising. Matomy offers customers the ability to generate risk-free, measurable, pre-defined and validated results. These results are fully aligned with its customers’ digital advertising needs and include: sales, acquisitions, installs, leads, inbound calls and video views.

  • Multi-channel integrated platform

    Matomy offers advertisers a centralised and integrated digital advertising solution — the Matomy Performance Platform — and one point of contact for campaign management. Matomy is one of the few digital performance-based marketing companies able to deliver campaigns across eight media channels.

  • Scalable and adaptable technology platform

    The Matomy Performance Platform is a leading proprietary performance-based advertising technology platform. The platform is highly scalable and adaptable, as well as cost efficient, enabling Matomy to offer customised performance-based advertising solutions to its customers.

  • Commercial diversification drives stability

    Matomy has a highly diversified business model that drives its stability. No single customer contributes more than 8% of total revenues, no customer vertical contributes more than 14% of total revenues and no single digital media source contributes more than 5% of total media cost. Matomy offers advertisers one of the largest and most diversified network of digital media sources.

  • Mobile everywhere

    Matomy’s acquisition in November 2014 of MobFox, one of Europe’s leading mobile programmatic ad platforms, set a new course for the Group’s mobile activities. Matomy expects that within five years more than 50% of its revenues will be derived from mobile activity. Mobile is a growth driver in all of Matomy's growing activities, including: email, search, social and domain monetisation.


10 April 2016

Matomy Expands Footprint Into APAC With Offices in South Korea


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Matomy CEO to Present at Citi's Internet, E-Commerce and Digital Media Conference

Corporate Governance

Companies incorporated under Israeli laws whose securities are offered to the public, including companies with shares traded on the high growth segment of the London Stock Exchange’s main market, are considered public companies under the Israeli Companies Law 5759-1999 (the “Israeli Companies Law”), and are required to comply with various corporate governance requirements under the Israeli Companies Law.

Board of Directors
Independent Non-Executive Chairman

Rupert Howell has been Deputy Chairman and the Senior Independent Non-Executive Director of Matomy since Matomy's IPO in July 2014. Mr. Howell has held a number of senior positions in the advertising and digital media industry, and is currently Group Development Director of Trinity Mirror plc, the UK's biggest newspaper group. He brings to the role vast experience and knowledge, together with extensive board-level experience across a range of sectors, with a focus on media.

Year Appointed: 2014

Committee Membership(s):

  • Audit Committee
  • Nomination Committee

External Appointments: Rupert is Group Development Director of Trinity Mirror plc and Non-executive Chairman of Hey Human/Brave Group.

Chief Executive Officer

Ofer Druker is co-founder and CEO of Matomy. Previously, he was Chief Executive Officer at Xtend Media, which he co-founded in 2006. Xtend Media was acquired by Matomy in 2008. Ofer also served as President of Soho Digital International, a subsidiary of Direct Revenues and President of International Sales at Cydoor Desktop Media,. He was also co-founder of both Soho Digital International and Cydoor Desktop Media. He holds a BA in Middle East and African Studies from Tel Aviv University.

Year Appointed: 2007

Committee Membership(s):

  • Nomination Committee
Chief Financial Officer

Sagi Niri joined Matomy in 2008 and currently serves as Chief Financial Officer. He was previously Chief Controller at McCann Erickson Israel Group and a manager at Deloitte Israel. Sagi holds a BA in Corporate Finance from the College of Management – Academic Studies and an MBA in Finance from Manchester University, and is a member of the Institute of Certified Public Accountants in Israel.

Year Appointed: 2008

Deputy Chairman

Harel Beit-On was appointed as Non-executive Director of Matomy in July 2010. He is co-founder of the Viola Group and Carmel Ventures, and currently Chairman of NASDAQ-listed Lumenis. Harel also serves as an active board member of a number of portfolio companies of the Viola Group. Previously, he held a number of roles at the former NASDAQ-listed Tecnomatix before it was acquired by UGS, including Chief Executive Officer, President and Chairman. Harel was chairman of the former-NASDAQ listed ECtel. He holds a BA in Economics from the Hebrew University and an MBA from the Massachusetts Institute of Technology.

Year Appointed: 2010

External Appointments: Harel is chairman of Lumenis and serves as an active board member of a number of portfolio companies of the Viola Group.

Independent Non-executive Director

Nathalie Schwarz was appointed as an independent Non-executive Director of Matomy in March 2014. She is currently non-executive director of Wilmington Group plc and Photon Kathaas plc. Previously, Nathalie was Commercial and Corporate Development Director at Channel 4 Television Corporation and Chief Executive of Channel 4 Radio. Prior to joining Channel 4, she was Group Strategy and Development Director at Capital Radio and also its Company Secretary and General Counsel. Nathalie holds an LLB (Hons) from the University of Manchester.

Year Appointed: 2014

Committee Membership(s):

  • Audit Committee
  • Remuneration Committee

External Appointments: Nathalie is Non-executive Director of Wilmington Group plc and Photon Kathaas plc.

Independent Non-Executive Director

Rishad Tobaccowala was appointed as an Independent Non-executive Director of Matomy in February 2015. He is currently global Chief Strategist of Publicis Groupe, and previously held a number of senior management and advisory roles within the Publicis Groupe network of agencies, including: Chairman of DigitasLBi and Razorfish; Chief Strategy and Innovation Officer of VivaKi; CEO of Denuo; and Chief Innovation Officer of Publicis Groupe. Rishad holds an MBA from the University of Chicago and a BS in Mathematics and Economics from the University of Mumbai.

Year Appointed: 2015

Committee Membership(s):

  • Audit Committee

External Appointments: Rishad is Chairman of The Tobaccowala Foundation and board member of the Wharton Future of Advertising Project.

Audit Committee (Chairman)

Nadav Zohar was appointed as an independent Non-executive Director of Matomy in March 2014. He is a Senior Consultant of Impact Equity Corporation. Previously, Nadav was Chairman of Soluto and also held a number of senior management roles at Morgan Stanley and Lehman Brothers. Nadav holds an MSc in Finance from the London Business School and an LLB from the University of Reading.

Year Appointed: 2014

Committee Membership(s):

  • Audit Committee
  • Remuneration Committee (Chairman)
  • Nomination Committee

External Appointments: Nadav serves on several boards of portfolio growth media and technology companies managed by Impact Equity Corporation.

Contact Us

Investor Contact

Lipaz Kloper
Head of Investor Relations
Phone: +972 77 360 6161

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